Clean-ups can be considered real conservation actions since beach litter may impact many ecosystem components. However, although these actions are quite easy to carry out, we think that they need to follow specific criteria and clear planning. Contrariwise, an unplanned clean-up could lead to counter-productive-or even harmful-consequences to the fragile dune ecosystem; e.g., excessive trampling and/or extreme sand removal. Here, we defined a road map for implementing beach clean-ups according to the logic of problem solving and project management, also adding a flow chart. More particularly, we subdivided the clean-up project into different steps as follows: context analysis, input and planning, process, monitoring (outputs and outcomes) and adaptation.