The product-sharing: our corporate partners have adopted it!
Partnership
10 January 2022
In recent months, several of our corporate partners have chosen to take their commitment to protecting the oceans a step further by deploying product-sharing operations. The advantage of this type of one-time operation? It allows us to donate a defined amount to The SeaCleaners for each purchase of one or more products. It is also a great communication opportunity to present the brand's involvement to its entire ecosystem: its customers in stores, its distributors, its sales teams and its employees.
Throughout the year, The SeaCleaners logo and the Manta’s figure were seen in many stores where customers could support our actions through their purchases. Here is a look at some of the original features.
Throughout the summer, Starwax products, sold in more than 600 stores, were involved in a large-scale operation organized by the Altaïr group, to extend its commitment to The SeaCleaners in a very concrete way by involving customers and distributors.
At Thalgo, Black Friday was transformed into Blue Friday on the brand’s website and in partner institutes in nearly 90 countries.
At Leroy Merlin, our sponsor Grohe set up an ambitious two-month operation during which, in addition to committing to donate an amount to The SeaCleaners, it involved the retailer who doubled the brand’s donation for each purchase.
These operations are not reserved for patrons distributed to the general public. When the Barbier Group, a specialist in the manufacture and reprocessing of professional plastic packaging, decided to create a special range of products in our colors, hundreds of farmers in 6 countries took part in the operation.
To enhance the value of its range of refillable pens made of recycled plastic, Pilot chose to donate a portion of its sales to the public and professionals to The SeaCleaners, thus giving even more meaning to its commitments.
Finally, IKKS has gone further by creating an entire collection dedicated to the oceans, called “Love of the Ocean”, in which all the products were involved in the product sharing operation. A great way to position itself as a responsible fashion player.
Beyond the awareness of thousands of customers and the involvement of sales teams, such operations also demonstrate the role played by consumers and the direct impact of their daily choices.